Drive Traffic To Your Website With Online Marketing

Online m arketing for business owners is

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a must in 2010 and beyond. It is not enough to just have a website online about your business, your services and your products. Now you must drive traffic to your website.

It doesn’t matter if your website has been online for 10 plus years, or you just published your website. You need to start marketing your website today. Most business owners and marketing managers have less and less time in their day, and not enough resources. But online marketing is a must if you want to succeed online.

So you’re interested in marketing your website but don’t know where to start. We understand. Think about online marketing and advertising like eating an elephant… that is, one bite at a time!

The first thing you need to do is define your keyword strategy. So what is a keyword? Well, a keyword is a word or group of words (phrase) that your customer types into a search engine like Google, Yahoo, Bing, Ask and many others. The goal is to define and optimize your website around specific keywords that relate to your business.

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Since you have an online business, it’s your job to make sure your customers can find your business online.

The next thing you need to do is optimize your website. Learning about search engine optimization is an important part of this step. Your goal is to be on the first, second or third page of search engine results. Chances are, if you’re on page four and beyond, your customers will not find you.

There are a few elements you want to focus on when you optimize your website, including: page titles, meta description, headings, cascading style sheets, your MOZ rank, and your URL structure.

There are also a few elements you do not want to do. For example, keyword stuff. Keyword stuffing is essentially “stuffing” your web-page with the same keywords over and over. This is frowned upon by the major search engines, and could get your website red-flagged.

After you have designed your keyword strategy you need to create content with a blog. Search engines love content, especially relevant and new content… not to mention your customers will love the content you provide as well! Setting up a blog is fairly easy, and there are a lot of blogging platforms you can use. Some are free and others will cost a relatively small monthly amount.

If you feel like this is too hard to do, or you don’t want to spend the time marketing your website, hire a website design company. There are plenty of great website design and development companies around, just do a Google search. We recommend hiring a website design company that is local. For example, let’s say you live in Reno, Nevada and want to find a web design company. Just go to Google and type in “Reno online marketing” or “Reno SEO company” into the search field. You will find plenty of great companies that will help you with your online marketing and advertising.